Last updated: 18 November 2025
Welcome to Trigger Message. These Terms and Conditions (“Terms”) govern your access to and use of the Trigger Message platform, including all recognition services, messaging tools, integrations, dashboards, and related content (“Services”). By accessing or using our Services, you agree to be bound by these Terms.
If you do not agree, you must not use the Services.
For clarity in this document:
“Trigger Message”, “we”, “us”, “our” refers to Trigger Message (Pty) Ltd, a South African registered entity.
“User”, “you”, “your” refers to the business or individual accessing or using our Services.
“Platform” refers to the Trigger Message cloud dashboard, recognition system, APIs, messaging integrations, and any software provided.
“Recognitions” refers to events generated by cameras connected to our platform, including Licence Plate Recognition (LPR/ANPR) and Facial Recognition.
“Modules” refers to optional add-on features.
“Customer Data” includes personal information processed through the system.
“POPIA” refers to the Protection of Personal Information Act, 2013.
Trigger Message provides a cloud-based recognition and notification platform that allows businesses to:
Detect vehicles and/or faces in real time
Trigger notifications and actions (WhatsApp, Email, Telegram and onsite systems)
Run security alerts, compliance checks and daily reports
View analytics and business intelligence insights
Trigger Message is not a security company, nor does it replace physical security or access-control systems. We provide software intelligence only.
By using the Platform you confirm that:
You are authorised to enter into this agreement on behalf of your business
You will use the Services in accordance with POPIA and all applicable South African laws
You understand that the accuracy of recognition technology is high but not infallible, and must be used responsibly
To use Trigger Message, you require:
A stable internet connection
Compatible CCTV or LPR/Face Recognition hardware, or Hikvision hardware supplied by us
Approved access to the administrative dashboard
Correct configuration of cameras, angles and lighting
We are not responsible for poor performance caused by incorrect installation, poor camera quality, or environmental factors.
Trigger Message grants you a non-exclusive, non-transferable, revocable licence to use the Platform for your internal business purposes only.
You may not:
Copy, modify or reverse-engineer any part of the software
Resell, lease or distribute the Platform to third parties
Use the Platform for unlawful surveillance or discrimination
Use recognition data for purposes not disclosed to your data subjects
All Services operate on a monthly subscription model.
Pricing includes:
A base platform fee
Per-camera/per-site fees
Optional modules (charged additionally)
You agree to the pricing displayed on the /pricing page at the time of subscription unless otherwise agreed in writing.
All fees are billed monthly in advance.
Invoices are payable within 7 days.
Late or unpaid accounts may be paused until payment is received.
We may update pricing with 30 days’ written notice.
Trigger Message does not install hardware unless explicitly included in a signed agreement.
Where third-party installers are used, Trigger Message is not liable for workmanship or installation quality.
Support channels include:
Email: info@triggermessage.co.za
Phone: 010 541 2907
Response times may vary depending on urgency.
We aim for 99% uptime, excluding:
Scheduled maintenance
ISP failures
Hardware failures
Force majeure events
Trigger Message is built to support POPIA-aligned processing.
Your organisation, as the data controller (responsible party), remains accountable for lawful data collection, signage, consent and notices.
You are the Responsible Party.
Trigger Message acts as your Operator (service provider).
You must:
Inform data subjects (via signage or policy) that LPR/Facial Recognition is used
Ensure lawful grounds for processing
Define retention periods
Ensure camera placement complies with SA surveillance laws
Obtain consent where legally required
We:
Process data only on your instruction
Store data securely with encryption
Restrict staff access on a need-to-know basis
Maintain commercially reasonable security practices
Provide a Data Processing Agreement (DPA) on request
Retention settings are configurable within the Platform.
We do not retain data beyond the period agreed with you.
Recognition technologies are highly accurate but not perfect.
You acknowledge that:
False positives or false negatives may occur
Recognition should not be used as the sole basis for punitive action
The customer assumes all responsibility for operational decisions based on recognitions
Trigger Message is not liable for actions taken by your staff based on recognition events.
Our platform integrates with:
WhatsApp (Meta)
Telegram
Email providers
Hikvision hardware
Your existing CCTV/LPR systems
We are not responsible for outages, changes or limitations imposed by these third parties.
All intellectual property related to the Platform, dashboards, modules, software, trademarks and material remains the exclusive property of Trigger Message.
Nothing in these Terms transfers ownership to you.
To the maximum extent permitted by South African law:
Trigger Message is not liable for indirect, consequential or punitive damages
We do not indemnify you for legal claims arising from your unlawful data processing
Our total liability is limited to one month’s subscription fee
You agree to use the Platform responsibly and in accordance with law.
We may suspend or terminate access if:
Fees are unpaid
You breach these Terms
You misuse recognition data
You engage in unlawful activity
You may terminate the subscription at any time with 30 days’ notice.
No refunds are provided for partial months.
These Terms are governed by the laws of South Africa.
Any disputes will be resolved in the applicable South African court with jurisdiction over Johannesburg.
For any questions regarding these Terms:
Trigger Message (Pty) Ltd
Email: info@triggermessage.co.za
Phone: 010 541 2907
We may update these Terms from time to time. The latest version will always appear on this page.
Continued use of the Platform implies acceptance of the updated Terms.