Shoplifting prevention support for retailers using facial recognition

Trigger Message helps retailers identify known persons of interest in real time and alert the right team—so you can respond faster and reduce risk.

Real-time identification

Detect and match individuals against your store’s configured watchlist and notify managers discreetly.

Instant alerts

Send notifications to your team so they can increase awareness or follow internal procedures.

Event logging

Log recognition events for review, reporting, and better operational decision-making.

What Trigger Message Does

Capabilities

Identifies pre-flagged individuals on a watchlist
Alerts designated staff in real time
Helps teams respond faster and more consistently
Keeps an audit-friendly event record

What it doesn't do

Limitations

It does not detect theft behaviour (e.g., concealment)
It does not guarantee prevention or apprehension
It does not replace store security, staff, or CCTV review

How it works

Create a watchlist

Add individuals your team has lawfully flagged as persons of interest.

Recognition runs in real time

When a match occurs, the platform generates an alert instantly.

Notify the right team

Alerts are routed to selected staff (manager, security, control room).

Take action using your SOP

Your team follows your internal process—awareness, engagement, escalation.

Want to see it in action?

Book a short demo and we’ll show how real-time recognition alerts work in a retail environment.

Book a Demo Recognition alerts are based on your configured watchlist. This is an awareness tool and does not detect theft behaviour or guarantee prevention.