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Cookie Policy

Last updated: 13 November 2025

This Cookie Policy explains how TriggerMessage (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described below.

This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help us recognise your device, improve site performance, and deliver a personalised experience.

Cookies may include:

  • Essential website function cookies

  • Analytics and performance cookies

  • Advertising and marketing cookies

  • Security and verification cookies

  • Third-party cookies placed by external services

2. Why We Use Cookies

We use cookies for the following purposes:

2.1 Essential Website Operations

These cookies ensure the site works correctly, including:

  • Page navigation

  • Form submissions

  • Saving preferences

  • Security and access controls

Without these cookies, the website may not function properly.

2.2 Analytics & Performance

These cookies help us understand how the website is used, allowing us to improve user experience and site performance.

We may use:

  • Google Analytics

  • Google Tag Manager

  • Server logs and internal analytics tools

These cookies collect:

  • Pages visited

  • Time spent on pages

  • Browser type

  • Device type

  • Geographic region (approximate)

  • Website interactions and behaviour

All data is anonymised where possible.

2.3 Security Cookies

These help protect our website and users.

We may use:

  • Google reCAPTCHA

  • Firewall and anti-fraud cookies

  • Session validation tokens

These are used to verify that form submissions are legitimate and not automated attacks.

2.4 Marketing & Advertising Cookies

These cookies may be used to deliver personalised marketing or track campaign performance.

We may use:

  • Google Ads (including remarketing)

  • Meta / Facebook Pixel

  • LinkedIn Insight Tag

  • Other social media tags for conversion tracking

These tools may collect:

  • Pages viewed

  • Actions taken on our site

  • Interactions with forms

  • Campaign performance data

  • Anonymised cross-device signals

We may use this data to:

  • Measure ad effectiveness

  • Create remarketing audiences

  • Improve relevance of ads shown on third-party platforms

2.5 Preference Cookies

These cookies remember your choices, such as:

  • Language

  • Saved form values

  • Previously selected options

They make your browsing experience smoother and faster.

3. Types of Cookies We Use

3.1 Session Cookies

Temporary cookies that expire when you leave the website.

3.2 Persistent Cookies

Remain on your device until manually deleted or expired.

3.3 First-Party Cookies

Set directly by TriggerMessage.

3.4 Third-Party Cookies

Set by services we integrate with, including:

  • Google (Analytics, Ads, Tag Manager, reCAPTCHA)

  • Meta / Facebook

  • LinkedIn

  • Other future advertising networks

We do not control third-party cookie behaviour; refer to the respective provider’s privacy documentation.

4. Managing Your Cookie Preferences

You can control or delete cookies in the following ways:

4.1 Browser Settings

Most browsers allow you to:

  • Block or delete cookies

  • Clear browsing data

  • Disable tracking technologies

However, blocking essential cookies may affect website functionality.

4.2 Opt-Out Options

For convenience, here are common opt-out links:

4.3 Cookie Banners & Consent

If your browser or region requires explicit consent, the site may display a cookie banner allowing you to accept or reject non-essential cookies.

5. Third-Party Services We Use

Below is a list of third-party services that may place cookies on your device:

  • Google Analytics (traffic analysis)

  • Google Tag Manager (tracking management)

  • Google Ads / Remarketing

  • Google reCAPTCHA (security & bot prevention)

  • Meta Pixel / Facebook Tracking

  • LinkedIn Insight Tag

  • Future integrations for digital advertising or analytics

These providers may process data outside South Africa. We ensure compliance with POPIA and require these providers to implement appropriate safeguards.

6. Legal Basis for Processing Cookies

Under POPIA, our legal bases include:

  • Your consent (for non-essential cookies)

  • Legitimate interests (site performance, security, analytics)

  • Contractual necessity (ensuring the platform functions for clients)

You may withdraw consent at any time by clearing your cookies or adjusting your preferences.

7. How Long We Keep Cookie Data

Retention depends on the cookie type:

  • Session cookies: deleted automatically when the session ends

  • Persistent cookies: remain until deleted or expired (typically 1–24 months)

  • Analytics cookies: anonymised and stored according to the provider’s retention policies

We do not store personally identifiable cookie data unless explicitly provided (e.g., form submissions).

8. Updates to This Cookie Policy

We may update this policy as technology, regulations, or our services change. Updated versions will be published on this page with a revised date.

Continued use of our website indicates acceptance of the updated policy.

9. Contact Information

If you have any concerns or questions about our Cookie Policy, please contact:

TriggerMessage

Email: info@triggermessage.co.za

Phone: 010 541 2907

Johannesburg, South Africa

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