Privacy Policy

Last updated: 18 November 2025

TriggerMessage (“we”, “our”, “us”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, disclose and safeguard personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and applicable South African data-protection regulations.

By using our website, solutions, products, services or forms, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

TriggerMessage

Johannesburg, South Africa

Email: info@triggermessage.co.za

Phone: 010 541 2907

TriggerMessage provides automated security monitoring, real-time alerts, business intelligence insights, customer engagement modules and hardware integration services built around computer vision and recognition technology.

2. Personal Information We Collect

We only collect information necessary for us to deliver our services, fulfil legal obligations, communicate with clients, and maintain platform performance.

2.1 Information You Provide Directly

Full name
Email address
Phone number
Business information (company name, location, camera setup, operational needs)
Form submissions (solution builder, demo requests, sales enquiries, pricing requests)

2.2 Information Collected Automatically

When you visit our website or interact with our digital tools, we may automatically collect:

IP address
Browser type and version
Device information
Usage behaviour on the website
Cookies and tracking IDs (see Cookie Policy)

2.3 Information Collected Through Our Platform

(Where applicable depending on your selected modules)

Camera-based recognition events (vehicle plates, individuals, dwell times, behavioural events)
Site event logs
Triggered actions (alerts, reports, access control integrations)

Important:

TriggerMessage does not store footage unless explicitly stated as part of a contracted service. We process recognition events to deliver alerts, analytics and reports. Clients remain the responsible party/controller for all CCTV footage gathered at their premises.

3. How We Use Your Information

We use your information to:

3.1 Provide and Maintain Services

Deliver the Core Security Platform
Enable module functionality (alerts, customer loyalty, etc.)
Integrate with existing cameras and hardware
Generate reports, analytics and insights
Respond to enquiries and provide customer support

3.2 Communication

Send quotes, proposals and onboarding documentation
Notify you of system updates, new features or maintenance
Provide real-time alerts (if enabled)

3.3 Business Operations

Improve website functionality and user experience
Deliver personalised marketing (only where consent is obtained)
Ensure lawful operation and compliance with POPIA
Detect, prevent and manage security incidents

4. Lawful Basis for Processing (POPIA)

We process your personal information under one or more lawful bases:

Your consent
Performance of a contract (e.g., service agreements)
Legitimate interest (security monitoring, fraud prevention, platform optimisation)
Compliance with legal obligations

You may withdraw your consent at any time by emailing info@triggermessage.co.za.

5. How We Store and Protect Your Information

We implement industry-standard security measures, including:

Encrypted databases
Access control restrictions
Secure servers and firewalls
Data minimisation protocols
Regular security audits

We only retain your information for as long as necessary:

To fulfil the purpose it was collected for
As required by South African law
As per contractual requirements with active clients

6. Sharing of Personal Information

We do not sell or trade your personal information.

We may share information with:

Authorised service providers (hosting, software, integrations)
Security partners (if part of your solution)
Regulatory authorities where legally required
Internal staff who need access to perform operational tasks

All third-party providers are required to comply with POPIA and maintain adequate data-protection standards.

7. International Data Transfers

If any personal data is processed or stored outside South Africa (e.g., cloud platforms), we ensure that:

The destination country maintains equal or stronger data protection, or
A binding agreement compliant with POPIA is in place

8. Your POPIA Rights

You have the right to:

Access your personal information
Correct inaccurate or incomplete information
Request deletion, where legally permissible
Object to certain processing activities
Request a record of third parties with whom your data has been shared
Withdraw consent

Requests must be submitted to info@triggermessage.co.za.

9. Use of Cookies and Tracking Technologies

Our website uses cookies to:

Enhance user experience
Improve performance
Analyse traffic and usage behaviour
Personalise certain features

For more information, see our full Cookie Policy.

10. Children’s Privacy

Our services are designed for businesses and are not intended for individuals under 18.

We do not knowingly collect personal information from minors.

11. CCTV & Computer Vision Data (Important Clause)

Where TriggerMessage’s technology is used to process CCTV recognition events:

The client is the Responsible Party under POPIA
TriggerMessage is the Operator
Clients must ensure lawful signage and disclosures at their premises
Recognition data is processed only for authorised purposes (security, analytics, customer engagement)
Data is not used to identify individuals beyond what the client authorises

12. Changes to This Privacy Policy

We may update this policy periodically. Updated versions will be published on this page with a revised date. Continued use of our services indicates acceptance of the updated terms.

13. Contact Information

For privacy requests, concerns, or complaints:

TriggerMessage